Best-kept secret to Mortgage Protection Leads that lead to sales!

 

As an independent life agent, it's crucial to have a steady flow of leads to increase your sales and reach your targets. While there are many marketing strategies available, direct mail remains one of the most effective methods for generating high-quality mortgage protection and term life leads. Direct mail may require an investment, but it offers a guaranteed  return on investment, making it a worthwhile choice for agents looking to grow their business.

To make the most of your direct mail campaign, use a one-page mail merge letter accompanied by a business mail reply piece. This will help you to keep your message simple and clear, making it easier for prospects to respond. After testing your mail piece, you can add reply options, such as an online web form, QR code, or call center phone number. However, it's important to limit the number of reply options to two, as too many choices can lead to confusion and disinterest.

Testing is crucial to the success of your direct mail campaign. You should test at least 500 to 1000 mail pieces to determine the expected response rate for the area that you are targeting. It's essential to have an ultra-targeted mailing list, focusing on new homeowners with new mortgages. This is the best way to find leads that are most likely to convert. Don't waste your time and resources on old or recycled leads – generate your own.

To get the best results, it's important to get a daily list of the most current mortgages from your county courthouse and mail it immediately. This will help you to reach your prospects before anyone else. However, response rates can drop significantly if you try to mail on a new mortgage list that's even one week old.

Another tip to consider is using a personalized first-class mail piece. This type of mailer is more likely to be opened, as it feels more personal and important to the recipient. Hand-addressed mailers are particularly effective, with a nearly 100% open rate. More eyes on your offer means more responses, so take the extra steps to ensure you're getting the most out of your investment.

Is first class postage cost an issue?  It doesn’t need to be.  If  you’re an independent agent and you are considering doing your own mail, you can purchase discounted Forever stamps at a huge discount on Ebay, or through other philatelists like HGitner.com.

Feel free to email me to request a Word template of a time tested and proven mortgage protection lead letter that you can use with a New Mortgage mailing list.  I’ll gladly send it to you free of charge.

Stop paying for old, used leads - and negotiate a much better commission rate with your IMO and get your own leads!

In conclusion, direct mail to new homeowners with new mortgages is a secret and overlooked method for generating a steady flow of mortgage protection and term life leads that are likely to convert. With the right direct mail campaign, you can beat everyone else to the door and get the best leads available. By following the tips mentioned in this article, you'll be well on your way to growing your business and reaching your goals as an independent life agent.